Moore Brothers, More Music: Musicology

Jordan Moore and David Moore, brothers, both co-own the music store Musicology located in downtown Omaha. Musicology officially opened up about a year and a half ago. Jordan opened up the place and David joined in to help a few months following.

Jordan drove by the historic building, which once was an office building for a major construction company years ago, and knew it was the one. He thought it was cool so he turned it into a music store. They started out with only their personal instruments and now the walls and shelves keep full with instruments and accessories.

“It’s been like a year of us double timing everything—working twice as much for half as less,” said Jordan.

Musicology offers lessons, has a full repair shop (all instruments), they provide a practice space that can be rented out and sell a variety of instruments. They also buy instruments too.

“We buy, sell and trade,” said Jordan.

They’ve met a lot of people since opening, and they’ve only really advertised by word of mouth aside from a few signs throughout town. Word spread quicker than they thought.

“It’s pretty humbling,” said Jordan. “It’s proof we’re doing things right.”

Buy your first guitar, necessary lessons and come in for repairs and accessories when you need them at Musicology. They do it all here.

You can find one of these two friendly faces behind the counter when you stop in. Brothers Jordan Moore (left) and David Moore (right) stay busy running the counter, teaching lessons and making repairs.

Owning a music store someday wasn’t a new idea for Jordan. Their father also ran a music store, instilling a love of music and knowledge of instruments at a very young age for the two of them.

“Since we were young our parents got us instruments to fix. We both started [playing music] when we were five or six years old,” said Jordan.

David Moore repairs a guitar. The Moore brothers are always working on different projects. Each week is different for them.

The waiting room is filled with vintage furniture to match the eclectic building and architecture. Timeless front covers of magazines from decades ago—like the moon landing—rest on the coffee table in the corner.

The music store has two lesson rooms. The Moore brothers have a consistent schedule of students coming in to improve their skills. While one brother teaches, the other works the front counter, switching off each night.

The music store has two lesson rooms. The Moore brothers have a consistent schedule of students coming in to improve their skills. While one brother teaches, the other works the front counter, switching off each night.

Lesson rooms are filled with instruments and endless learning opportunities for students.

Lesson rooms are filled with instruments and endless learning opportunities for students.

Need to practice with the band but lack the space to get loud and creative? Musicology also offers a large practice space with affordable rates.

Need to practice with the band but lack the space to get loud and creative? Musicology also offers a large practice space with affordable rates.

The Moore brothers are always trying to enhance the store and experience at Musicology. If you’re looking for a duo that works hard and treats people right, stop in and they’ll help with whatever need you have.

The Moore brothers are always trying to enhance the store and experience at Musicology. If you’re looking for a duo that works hard and treats people right, stop in and they’ll help with whatever musical need you have.