March 27, 2017 Lecture Recap: On Radio and MavRadio

On March 27, 2017, Jodeane Brownlee of the UNO School of Communication came and spoke to us about radio. Noah Sullinger, general manager of MavRadio, also attended the lecture and spoke with the class.

Sullinger said he has covered more than 200 sports games. He gained interest in MavRadio after taking Radio I and Radio II. He joined the program, moved up the ranks and is now the general manager.

Competing against schools like Arizona State University, UNO’s MavRadio has won 14 awards for their radio station.

Aside from play-by-play sports talk, the radio also plays a variety of music. They recently did a study on campus to see what students wanted. Results showed the audience wanted to hear top 40 (a mix of all genres), current music and hip-hop. They often have local bands, sometimes regional or national artists who they will cover.

Brownlee spoke about the future of radio and how the future of radio is streaming. It’s going to be listening to radio on demand and being able to listen to radio stations from around the world.

“We are an international radio station because we have some students in Turkey, Germany, and Norway,” said Brownlee.

For sports, they are exclusive for baseball, soccer and volleyball. They were also approached by the Omaha Beef (indoor football) to cover their games.

Brownlee also spoke about the importance of loving to communicate and write if you want to get into the field. Brownlee said she has always loved to write, and it’s not always the case that everyone enjoys writing.

“It’s never going to hurt you to be a good communicator,” said Brownlee. “The more you write, the better you get at it. The better you get at it, the more opportunity for work.”

Brownlee mentioned how jobs in radio are harder to get into. And when you do land a job, the hours aren’t the best. There are a lot of working nights, overnights, weekends and holidays. Luckily, nowadays, many overnights are pre-recorded. Despite streaming and things like Facebook Live, YouTube Live, etc., Brownlee doesn’t think radio is ever going to die.

“Radio and music evokes emotion and memory. That’s why it’s so powerful and why I love it so much,” said Brownlee.

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